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SF Marketing to distribute Current Audio

October 27, 2009   ---   DORVAL, QC   ---   SF Marketing is pleased to announce that the company will be the exclusive distributor for Current Audio’s line of architectural speakers and accessories.

Current Audio, a Southern California-based company, is driven by industry veteran and engineering guru Ron Maurer and CI veteran Sean McDermott.   Sean and Ron joined powers to create Current Audio to supply custom installers with leading edge products that sound good, work and make custom installers money.   Patents such as the FASTLOC grille and FIT locking system truly separate Current Audio from the competition.

Current Audio products are designed and engineered in California and produced in their exclusive factories in China and Taiwan to Current Audio’s own exacting superior standards.

 “When looking at the vast number of speaker brands that were out there, Current Audio separated themselves from the pack with the number of patents they hold and their eagerness to work with and support the Canadian market.” states Steven Freytag, General Manager of SF Marketing’s consumer electronics division.   “Ron & Sean are highly committed to growing the Canadian market and, in fact, are already committed to a Western tour of Canada in mid-November. Having been installers, they know and understand what installers go through on a regular basis.   They keep this in mind when designing their speakers.”

“Current Audio is excited for the opportunity to work with SF Marketing and to bring its brand of excitement to the Canadian market.” explains Sean McDermott, President of Current Audio.   “We look forward to our initial road show with SF Marketing and to getting out and visiting dealers in Canada.   Dealers will see we are fun, we listen, and we understand.   We look forward to earning your business.”

To help launch the brand, Current Audio, along with SF Marketing and Furman Sound, will be hitting the road in Alberta and British Columbia in November.   Tour schedule:

                November 17 th                  Calgary, AB               (Radisson Airport Hotel Calgary – Dinner served at 6pm)

                November 18 th                  Kelowna, BC             (Coast Capri– Dinner served at 6pm)

                November 19 th                  Vancouver, BC      (Signature Vancouver Airport Hotel – Dinner served at 6pm)

For more information regarding Current Audio or the road show, please contact SF Marketing toll-free at 1-800-363-8866 or via email to consumer@sfm.ca.

About SF Marketing Inc. Established in 1978, SF Marketing Inc. is a leading Canadian distributor of consumer electronics. With their head office in Montreal, SF Marketing has proven itself as an organization dedicated to providing service and support to a large number of consumer electronics dealers. SF Marketing’s Consumer division distributes the industry’s top brands including: Audiolab, B&K, Furman Sound, Genelec, Shure, Thiel, Touchstone Home Products, Universal Remote Control and Xantech; along with the following accessories: Barkan Mounts, Digiflex, Littlite, and Raxxess.

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Shure introduces professional headphones for studio and home recording

Shure introduces professional headphones for studio and home recording
New SRH840, SRH440, and SRH240 Offer Unparalleled Audio Performance, Comfort, and Durability

NILES, IL, July 20, 2009 – Shure Incorporated today introduced three new professional headphone models, the Company’s first over-the-ear headphones designed specifically for studio applications. The SRH840, SRH440, and SRH240 join Shure’s lineup of professional and home recording equipment, including the recently introduced X2u, XLR-to-USB Signal Adapter and PG27USB and PG42USB Side Address Condenser Microphones to offer a complete recording package for studio engineers, musicians, and home recordists. Building on more than 84 years of delivering premium audio experiences, Shure’s Professional Headphones offer unparalleled audio quality, ergonomics, and durability. Traditionally, the market for professional headphones has been limited to recording studios and production houses. However, the proliferation of portable listening devices, user-generated content, and home recording studios has increased demand for affordable, professional quality recording gear. Shure Professional Headphones achieve a masterful balance between comfort, durability, and rich lows, warm mids, and crisp highs. The SRH840, SRH440, and SRH240 each have a unique sound signature, and offer home recordists, performing artists, and studio engineers premium sound quality for a variety of uses – from active listening to critical monitoring. “Recording engineers need three critical things: flat, natural audio reproduction, comfort during extended wear, and gear that can stand up to the rigors of everyday use. To perfect those attributes, we combined Shure’s legacy of working with sound engineers and recording artists with the depth of experience we gained with our consumer line of Sound Isolating™ Earphones,” said Scott Sullivan, Shure’s Senior Director of Global Product Management. “Our new Professional Headphones represent the next step in Shure’s recording story – one that engages professional and amateur recordists.”
Shure’s Professional Headphones’ closed-back, circumaural design maximizes comfort during extended wear. Additional features include:

SRH840 Professional Monitoring Headphones – Optimized for studio recording and critical listening, the SRH840 features reference-quality frequency response, rich bass, clear mid-range, and extended highs. The model’s ergonomic fit and collapsible construction offer added comfort and portability.

SRH440 Professional Studio Headphones – Tuned to deliver accurate audio reproduction, the SRH440 is optimized for professional audio equipment, including DJ mixers, mixing consoles, and headphone amplifiers. The adjustable headband and collapsible construction make the SRH440 ideal for recording and monitoring.

SRH240 Professional Quality Headphones – Calibrated for connection to consumer listening devices and professional equipment such as mixing consoles, the SRH240 reproduces full bass with detailed highs.

Shure Professional Headphones will be available to consumers this summer and will carry a two-year limited warranty. The headphones will be available for purchase through www.shure.com and select retailers. For a complete list of where Shure products are sold, please visit www.shure.com.

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SF Marketing introduces Touchstone home products to Canada

August 10 , 2009 - SF Marketing Inc. is pleased to announce that they have recently signed an exclusive distribution agreement with Touchstone Home Products, Inc. that will bring their line of TV Lift cabinets to the Canadian marketplace.

Touchstone is a leader and pioneer in the design and manufacture of TV Lift cabinets and offers one of the most comprehensive lines in the industry. With full-size cabinets accommodating flat panel televisions up to 55”, mid-size cabinets for screens up to 42” and luxurious end-of-bed cabinets designed for the bedroom, Touchstone offers consumers the right mix of style and function that maximizes space while enhancing the in-home entertainment experiences.

"The explosive growth and surge in consumer demand in the US market accelerated our expansion plans. It's the right time for Touchstone to establish its Canadian presence and we sought the right partner." said Jeff Sheahan, CEO of Touchstone Home Products. “SF Marketing’s experience and expertise in distribution, consumer electronics, and service and support were just what we were looking for in a Canadian distributor for Touchstone’s line of TV Lift cabinets and Whisper Lift products. As a leading distributor of consumer electronics in Canada, SF Marketing has the reach, the relationships, and the industry knowledge that we were seeking in a distribution partner. SF Marketing is ideally positioned and well-skilled in bringing innovative consumer electronic products to the Canadian market.”

SF Marketing will also be distributing Touchstone’s proprietary dual actuator Whisper Lift that lies at the heart of the larger cabinets and the Turbo Lift which is used in smaller lighter Touchstone cabinets. These proprietary lifts are being made available to custom installers who have traditionally worked with local cabinet makers in providing high-end home theater solutions.

“Touchstone’s product impressed us with its build quality and attention to detail from the minute it arrived in our warehouse.” states Steven Freytag, General Manager of SF Marketing’s Consumer Division. “The finish of the goods surpassed our expectations as did the level of attention put into their packaging. We feel that Touchstone Home Products fits well with our existing line-up and will help our dealers and custom installers increase profitability within the video channel.”

Touchstone Home Products start from $2600 MSRP for a mid-size cabinet or end-of-bed cabinet and up to $3200 MSRP for a large-size cabinet. Side cabinets start at $700 MSRP.

Please visit Touchstone Home Products at CEDIA Expo 2009 from September 10 to 13 th, 2009.

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SF Marketing Inc. to Distribute URC Consumer Products Line

June 10 , 2009 - SF Marketing is pleased to announce that the company has been appointed the exclusive distributor for Universal Remote Control's Consumer Products Line in Canada.

URC's Consumer Products are designed to answer the needs of today's consumer - at affordable prices - and are easy to set up and operate. URC offers a full line of products for consumers who desire an easy-to-use solution for operating audio/video and home entertainment systems. "When presented with the opportunity to distribute both Professional series and Consumer series, it was simply an opportunity we could not pass up" states Steven Freytag, General Manager of SF Marketing's consumer electronics division. "Having started with URC's Professional series in February, we were surprised at the number of dealers and custom installers wanting access to both lines. I believe it's a reflection of the confidence they have in the URC brand" said Freytag.

Debra Sharker, URC Director of Sales agrees. "URC sees great benefit in combining the efforts of both sales divisions with one Distributor" says Sharker. Dealers and custom installers can now place single purchase orders for both Pro and Consumer products making it easier to qualify for prepaid shipping, clean up their receivables, minimize the number of distributors they deal with and maximize rebate programs.

The URC consumer line consists of five handheld models, including the R6, WR7, R50, RF10, and RF20, as well as the RFS200 value pack featuring the RF20 and the MRF100B RF POWERBLASTER. The R6C, WR7C, and R50C are also available in multilingual packaging (minimum order quantities required). URC's latest introduction, the DIGITAL R50, features a 2" TFT colour LCD and provides a Setup Wizard right on screen for quick & easy configuration, no Internet or PC required! And it has thousands of built-in control codes to assure full control of your components. "The R50 is Learning Capable, too, so it's able to assume functions and commands from other remotes, which means it will never become obsolete. It's truly the last remote control you will ever need" according to Freytag.

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SF Marketing hires Dale Janisse Agencies for Northern Ontario, Manitoba and Saskatchewan

SF Marketing has announced the appointment of Dale Janisse of Dale Janisse Agencies as sales agent for their consumer division.

Effective immediately, Dale will be responsible for growing SF Marketing's business in the Northern Ontario, Manitoba and Saskatchewan markets for its many consumer brands. Some of these lines include Universal Remote Control, Xantech, TruAudio, B&K, Furman Sound, Thiel Audio and Plateau.

"Dale and I have spoken many times over recent years and with the recent signing of Universal Remote Control, the time was right and it just made sense given Dale's past experience with the brand." states Steven Freytag, General Manager of SF's consumer division. "We feel that Dale's strong relationships and knowledge of the dealer base will go a long way in establishing our other brands in the territory as well." continued Freytag.

Dale can be contacted at (204) 979-3253, faxed to (204) 663-1448 or email to dale.janisse@sfm.ca.

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SF Marketing to Distribute Universal Remote Control

Montreal-based SF Marketing, currently celebrating their 30 th anniversary, is pleased to announce that they have signed a distribution agreement with Universal Remote Control (www.universalremote.com) to distribute the popular line of IR/RF remote controls in Canada.

“URC is a highly respected brand for its ingenuity, build quality and dedication to custom installation,” states Steven Freytag, General Manager of SF Marketing’s consumer electronics division. “URC, with its strong reputation, fits nicely in our current product offering and brings us closer to becoming a one-stop-shop for Canadian dealers and custom installers. We feel privileged that URC has entrusted their future growth in Canada to us,” continued Freytag.

“URC is pleased to be associated with SF Marketing, Inc. because we believe their approach to market, dedication to the custom installation category and reputation for honest business dealings meshes nicely with our own philosophy,” said Lars Granoe, vice president of sales for URC. “Furthermore, we’re excited to be represented by a group of dedicated professionals who understand the importance control plays in a home entertainment installation.”

Universal Remote Control is a world leader in the custom design, engineering, manufacturing and distribution of high-quality remote controls and home automation products. With more than 20 years of experience, Universal Remote Control produces a family of innovative IR/RF products to meet customer requirements around the world. Our remote control products range in complexity from a multiple function universal and learning remote control with a DVD tutorial, to a feature-rich, PC-programmable remote control with a color touch screen.

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SF Marketing To Distribute Thiel Loudspeakers In Canada

Canadian distributor SF Marketing and U.S. loudspeaker company THIEL Audio (www.thielaudio.com), have reached an agreement, whereas SF Marketing is to distribute & represent the complete THIEL product line and provide full-service sales and distribution throughout Canada, with prices ranging from $1,149 to $15,399.

"Our strategy will be to maintain THIEL's philosophy of selective distribution that has worked so successfully for them in the US market, as well as to provide the high level of service that has been associated with THIEL for over three decades," stated Steven Freytag, General Manager, Consumer Division of SF Marketing. "We were struck by the precision with which each person does their job at THIEL," Freytag added. "From the veneer matching and the machinists to the hand assembled drivers and final testing, everyone at THIEL puts a lot of time and effort into their craft." said Freytag.

our own," said Dawkins. "We received very positive feedback about SF Marketing from both dealers and manufacturers; they have earned themselves a stellar reputation. Additionally, we felt that there was a real synergy of personality and culture between THIEL and Steve's team. We are all excited about working together," Dawkins concluded.

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A Classic Is Back: AudioLab Returns To Canada, Distributed By Sf Marketing Inc.

Audiolab products will make their much anticipated comeback into the Canadian market just-in-time for the 2007 holiday season, distributed by SF Marketing Inc. Under new ownership by IAG (International Audio Group), Audiolab returns with a state-of-the-art production facility, getting back to its roots with a mix of user-convenient and excellent performing products, all at affordable prices. MSRPs for the Audiolab products will range from $579 to $2,400.

Made famous in the early and mid 1980s with such blockbuster products as the 8000A and later the 8000Q and 8000M amplifiers, Audiolab was a firm favorite of hi-fi dealers throughout this period. "It's very exciting to be bringing such a strong player back to the market," said Steven Freytag, General Manager, Consumer Division for SF Marketing Inc. who had a hand in selling the original Audiolab products in Canada. After seven years away, Audiolab is back and is causing as much of a stir as it did all those years ago.

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