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Product Archives 2007                                                                       


SF Marketing Inc. Announces SE Models from Shure
Shure Achieves Audio and Design Nirvana with the Debut of its New Sound Isolating™ Earphone Line

At the International Consumer Electronics Show (CES), Shure Incorporated unveiled four new models of Sound Isolating™ Earphones representing the next generation of premium audio accessories. When Shure first launched its E Series Earphones – a family of products that brought professional audio performance to consumers – high fidelity portable audio was born. Never ceasing to innovate, the company is introducing a new line of earphones that builds on everything that is great about its predecessor, while offering consumers a number of unique new attributes including new sound signatures, modularity, style and improved ergonomics.

Acclaimed producer Mike Fraser, who has worked with artists like AC/DC, Metallica, Aerosmith, Led Zeppelin and Rush, listened to the new flagship in the line and summed up the experience by asking, “Who knew such a big sound could come out of such a small earphone?” He went on to say, “ When mixing, it’s critical that I listen to my mixes through different sources. The Shure earphones are an excellent reference tool because they deliver such pure sound. ”

The new Shure Sound Isolating Earphones remain true to Shure’s 81-year history in the professional audio business with each earphone delivering a unique acoustic sound signature that addresses individual listening preferences. Incorporating balanced armature drivers that are compact in size but not in sound, Shure’s newest earphones offer an ever-wider frequency range and increased detail as one moves up in the line. Contributing to the sound quality and the comfort, the earphone housings are all based on years of customer feedback as to what shapes and sizes deliver the most optimal listening experience.

“I love these earphones. The sound is so clear it's like I'm in a recording studio,” commented Joss Stone, Grammy®-nominated artist, of her SE530 Sound Isolating Earphones (formerly model E500).

The first company to deliver an entire line of consumer earphones equipped with modular capabilities, Shure is also giving consumers something that they’ve been missing in their listening experiences: boundless options to personalize their portable devices. Introduced in 2006, Shure’s Push-To-Hear (PTH) inline accessory is the first example of the company’s pioneering efforts in modularity which will create a whole new realm of interactive and customized personal audio accessories. Other accessories include a 9” (23cm) cable that when added to the standard length of 18” (45cm) creates 27” (68cm) of cable, an ideal length for lanyard MP3 players or armbands used during exercise.

The New Shure Sound Isolating Earphones

The new Shure Sound Isolating Earphone line consists of the following models:

SE210 : Premium sound in a sporty package. The $189,99 SE210 is designed with a Hi-Definition MicroSpeaker to provide full-range audio distinguished by an optimal high frequency response. The SE210 offers a sporty style and includes a Deluxe Fit Kit (see below for more details) for a comfortable, secure listening experience.

 

SE310 : Breathtaking style and sound. The $319.99 SE310 utilizes a Hi-Definition MicroSpeaker with Tuned BassPort technology which showcases extended range audio and enhanced bass for optimal high frequencies and enhanced low-end performance. With a truly fashionable design, the SE310 also includes a Deluxe Fit Kit (see below for more details).

 

SE420 : Heart-pounding performance. Featuring Dual TruAcoustic MicroSpeakers – a dedicated tweeter and woofer – the $449.99 SE420 treats listeners to a detailed sound stage. An internal crossover sends lower and higher frequencies to dedicated drivers so that lows, mids and highs are distinct and defined, for accurate reproduction of all the details of your music. A beautiful design that is also one of the most comfortable on the market, the SE420 also includes a Premium Fit Kit (see below for more details) for a complete experience.

SE530/SE530PTH : Pure audio precision. Formerly Shure’s E500, the $579.99 SE530 (or $639,99 SE530PTH) represents the bridge between the E Series and the new line of Sound Isolating Earphones and has therefore been renamed the SE530 to signify its place as the flagship of Shure earphones. Offering the ultimate luxury audio experience, the SE530 features Triple TruAcoustic MicroSpeakers – a dedicated tweeter and dual woofers – for an expansive sound stage and full-bodied bass. An internal crossover routes audio to a dedicated tweeter to ensure that highs and mid-highs are incredibly accurate and detailed, while two dedicated woofers provide the ultimate in balanced lows and low-mids and full-bodied bass. A rich, elegant design is rounded out by a Premium Fit Kit (see below for more details) to create the ultimate in portability, connectivity and personalized fit. The SE530PTH also includes the Shure Push-To-Hear Control (PTH), an industry first for sound isolating earphones.

Fit Kits

To ensure a personalized, secure fit and maximum sound isolation, each of Shure’s new Sound Isolating Earphones comes with a variety of sleeve options and custom accessories. The SE210 and SE310 feature

Shure’s Deluxe Fit Kit, and a Premium Fit Kit is included with SE420 and SE530 models. Descriptions of Shure earphone accessories follow:

  • Deluxe Fit Kit/Accessories Package: Three pairs of disposable black foam sleeves (S, M, L); three pairs of soft flex sleeves (S, M, L); one pair of triple flange sleeves; 3’ (91cm) cable; deluxe carrying case; wax guard. Optional accessories available for purchase: 9” (23cm) cable; airline adapter; volume control; ¼” (6.5mm) adapter; Push-To-Hear (PTH) accessory.
  • Premium Fit Kit/Accessories Package: Three pairs of disposable black foam sleeves (S, M, L); three pairs of soft flex sleeves (S, M, L); one pair of triple flange sleeves; 3’ (91cm) cable; premium carrying case; airline adapter; volume control; ¼” (6.5mm) adapter; wax guard. Optional accessories available for purchase with the SE420: 9” (23cm) cable; Push-To-Hear (PTH) accessory. The SE530 and SE530PTH also include a 9” cable, and the SE530PTH comes bundled with the PTH accessory.

 

Availability

Shure’s new Sound Isolating Earphones are now available to Canadian consumers (except the SE420 model who be become available shortly) and carry a two-year limited warranty. They can be purchased online at www.shurecanada.com, as well as at select retail partners.

For more information about any of Shure’s current consumer offerings, please visit www.shurecanada.com or contact SF Marketing Inc.

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Announcing CT600.3 Multi-Zone Receiver from B&K’s New CT Series

SF Marketing Inc. has announced the new CT Series of Multi-Zone Receivers from B&K which features the CT600.3 and includes the CT300.3 and the CT600.1. The CT Receiver family brings to the entire house, the same performance and sound quality that B&K has brought to audiophile home theaters and music rooms. The CT Receiver may operate the audio/video equipment for an entire house with one touch while still bringing the legendary B&K warmth, dynamics, and detail that make critical listening possible in every room of the house. The CT Receiver family also brings a level of performance that was only available by separates in the past.

The new CT Series features Link in/out RJ45 connectors for easy zone expansion of up to 127 zone configurations. These new CT units will no longer be linked using the general RS232 port. This improvement leaves the common serial port available for programming or control. The CT units also features RJ45 input and buffered output. One CAT5 cable carries audio L&R and composite video. This makes linking easy and economical. It also allows the connection of distant source or distant TV using the WR30WF breakout box. Among the improvements, the new CT receivers now feature RJ45 connectors for quick and easy keypad connection, room equalization for each zone, IR control in and common output port.

The CT600.3 seamlessly integrates into almost any custom home installation for high performance audio and video throughout the home with total control. It offers six stereo zones at 55 watts per channel – all channels driven. This multi-zone multi-source receiver also features three independent radio tuners to accommodate all user preferences.

The CT600.3 with 3 tuners and 6 zones is available at an MSRP of $3,999 CAD. The CT300.3 with 3 tuners and 3 zones is available at an MSRP $3,499 CAD while the CT600.1 with 1 tuner and 6 zones has an MSRP of $3,749 CAD. All models are currently available in Black or Silver in 17" or 19" (rackmount).

The CT Series from B&K is available from SF Marketing Inc.

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SF Marketing Inc. Announces the Push-To-Hear (PTH) Control from Shure

SF Marketing Inc. has announced the Push-To-Hear (PTH) Control from Shure, which is now available as a separate accessory. Originally available only with the popular E500PTH earphones, the innovative PTH is now an optional accessory for all Sound Isolating TM Earphones from Shure and is also compatible with other brands of earphones.

An industry first for Sound Isolating earphones, the detachable PTH allows users to activate its VoicePort TM microphone and adjust levels of external sound for clarity while muting the music. The listener can alternate between complete immersion in their music and the outside world, enabling brief conversation without removing their earphones –p erfect for brief conversations at work or while traveling. Similar to the microphones used in Shure QuietSpot ® cellular headsets, the VoicePort microphone is tuned to pick up the human voice for maximum intelligibility. The PTH features g old-plated connectors to ensure high-quality audio, a 4 ft total cable, and an attached clothing clip for optimal microphone placement.


“The PTH is an ideal addition to any iPOD or MP3 player. The PTH control allows users to get the maximum enjoyment from any set of premium earphones,” says Robert Schnaar, Product Manager for the Consumer Division at SF Marketing Inc., Shure’s Canadian distributor. “It also ensures that once you get the proper fit with your earphones, you won’t have to re-fit them every time you need to have a brief conversation.”

AT an MSRP of $79.99 CDN, the PTH Control is available in Canada from SF Marketing Inc.

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SF Marketing Inc. Announces the HD6 High Definition Video Switcher from B&K

SF Marketing Inc., a leading Canadian distributor of consumer electronics, announced the HD6 multi-zone video switcher from B&K. The HD6 video switcher is a six-zone, high definition, video control center. The video switcher is designed to be an attractive, easy-to-use addition to any Audio/Video system.

Each zone of the HD6 has access to nine shared video sources with one dedicated source. The HD6 will also transcode composite and s-video signals to component video, and offers a buffered output of all sources for expansion. For quick and easy installation, the 6 RJ45 outputs allow the HD6 to send component high definition video over regular CAT5 cable to one or many WR30WF breakout boxes in the zone. Also, with its built in colour bar video pattern test generator, the HD6 makes diagnosis and TV calibration easy. Many HD6’s can be daisy chained to build up to a 127-zone system.

Designed to seamlessly integrate with B&K’s CT Series Multi-Zone Receivers, the HD6 can be simply connected via a single CAT-5 cable and operates as a matched pair to the CT Series receiver. The HD6 can also be used as a stand-alone unit and controlled by IR or RS-232 commands and eventually Ethernet.

The HD6 is offered in Black or Silver as a 17” or as a 19” (rackmount) at an MSRP of $3,799 CDN.

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