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News Archive 2003-2004-2005
December 2005
November 2005
July 2005
August 2004
April 2004
July 2003
May 2003
December 2005
DJS SOFTWARE FROM PIONEER TRANSFORMS PC INTO FULL SCALE PRO DJ SYSTEM
DJS Simulates Dual CDJ and Single DJ Mixer for .mp3 Users
Pioneer Electronics Inc. recently introduced a new PC-based software solution for the growing number of DJs who prefer .mp3 files to vinyl, CD or DVD. Pioneer’s DJS software (SVJ-DL01) was designed for professional and amateur DJs to enable full-scale DJ play on a PC. The software offers the same playability and functionality as the company’s Pro DJ products, using a PC instead of two CDJ turntables and a DJ mixer.
“This new software is as easy to use as our CDJ turntables, and it offers many of the same features including cue/loop points, scratching, beat synchronization, and more,” said Karl Detken, director of product planning for Pro DJ equipment at Pioneer Electronics (USA) Inc. “Pioneer has consistently created new DJ products to meet changes in the music world. When consumers switched from vinyl and cassette to CD, we offered the CDJ-1000 CD turntable. When DVD took off in the marketplace, we created the DVJ-X1 to enable spinning of video content. Now, we’re tracking market trends in the use of .mp3 files and offering yet another revolutionary new product for PC users.”
DJS software combines the key elements of Pioneer’s professional digital CD decks and mixers with a host of innovative features including:
- Auto mixing
- Waveform display for indicating playing position and cue/loop points
- BPM synchronization and beat synchronization
- Eight effects including Delay, Echo, Auto Pan, Trans, Filter, Flanger, Reverb and Pitch Shifter
- Fader start function for controlling the playback of two players (channel, fader and cross fader)
- Create function for setting four points for cues or loops in a song
The DJS software also has a ripping function for converting CD, line input signals and wave files to .mp3.
The graphic user interface is intuitive and easy to understand. It follows the same ergonomic design used in all Pioneer CDJ products and mixers. The display shows everything a professional DJ needs to see, including: time, BPM, mixer controls, jog dial, hot cue buttons, etc. The DJ can assign basic functions to a particular key on the PC keyboard. By doing this for frequently used functions, the DJ can establish his or her own playing style – on a keyboard.
In addition, the “SYNC” feature automatically beat matches the cued track to the track that is playing and a powerful effects program mimics the effector features of the DJM-600.
System requirements for the DJS software are:
- Microsoft® Windows® XP Home Edition/Microsoft Windows XP Professional/ Microsoft Windows 2000 Professional
- Intel® Pentium®M (or a comparable processor at 1.5 GHz or faster)
- 512 MB RAM or more
- Screen resolution of 1024 X 768 pixels or better
- Built-in or external audio output
- DVD or CD-ROM drive
- 250 MB or more of free hard disk space (excluding the capacity needed for storing .mp3 and other files)
November 2005
SF Moves into New Premises !
When S.F. Marketing acquired its present building in Ville St. Laurent in 1991, the management believed that they would not need to move for at least 25 years. But lo and behold, due to a sizeable and continued growth in business, a change in plans was in order! As of November 2005, S.F Marketing will be moving into its new headquarters near Pierre Trudeau airport in Dorval, nearly tripling its current space.
According to Jean-Louis Blanchard, Vice-President of Sales at SF, “Our new facility will obviously improve our operations such that our current level of excellent customer service will reach new heights. A much bigger warehouse with improved processes and logistics will enable us to move more product, faster and more efficiently.”
With regards to customer service, SF management will be implementing a detailed and extensive plan to ensure a smooth continuity for customers during the move. As underlined by Sol Fleising, SF’s President, “Small quirks are to be expected here and there for a couple of days but we know our clients will understand the situation. At the end of the day, all of this will be to their benefit for years to come.”

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July 2005
SF Marketing Inc., proud sponsor of the Montreal MIAC Express
A free bus from Montreal to Toronto for dealers and PAL representatives will be available on Saturday, August 20th and returning Monday, August 22nd. Sponsors for the bus include Roland Canada, D'Addario Canada and SF Marketing Inc., with JAM Industries providing the departure parking lot and cafeteria services for dealers.
Approximate times are as follows: Bus departure at 4:00 pm, Saturday, August 20th, at JAM Industries ( 21000 TransCanada Highway, Baie D'Urfe) and arrival at the Toronto Airport Marriott Hotel by 10:00 pm. Departure will be at 4:00 pm, Monday, August 22nd, from the Toronto Airport Marriott Hotel returning to JAM Industries by 10:00 pm.
Please fill out this online form to sign up for the 2005 Montreal MIAC Express:
http://miac.net/showbus.php
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August 2004
SF Marketing Inc announces the appointment of Jimmy Katsipis as Market Manager, Lighting & DJ products
Jimmy Katsipis joined SF Marketing Inc. five years ago as a sales representative for the lighting department. Prior to joining SF Marketing, Jimmy began his career as a sales representative in the lighting industry with TMI for two years, where he traveled across Canada. With SF Marketing, his territory has included the province of Quebec, the Maritimes and Ontario. His expertise lies in professional lighting and DJ products and he has extensive technical knowledge on product lines such as SGM, Leprecon, NSI and Pioneer, just to name a few. He has attended a number of trade shows which have provided him with the opportunity to establish a strong rapport with manufacturers. In addition, over the years he has built a network of clients and has strived to cater to their every need. He will continue to support to SF’s clientele through his new position as market manager.
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April 2004
SF Marketing Inc. is pleased to welcome Adam
Plante to its sales team!
Adam will service the region of South Western Ontario, representing
SFs audio, lighting, DJ, and musical instrument products to
SF dealers.
Adam Plante is no stranger to the music scene in this region. Since
2000, he has been a sales rep for a national rep firm. Prior to
that, he worked for 7 years at Belle Air Music / The London Guitar
Shop / Matt's Music where he acted as Store Manager and the MI buyer.
Adam holds a degree in Economics from The University of Western
Ontario and a diploma in audio engineering from The Ontario Institute
of Audio Recording Technology. When he is not selling musical instruments
and recording equipment, Adam is busy using them. He operates a
successful home/portable studio based around a Apple Powerbook,
and is also active as a live sound engineer. Adam lives in London
with his wife and their two children, and is absolutely thrilled
to be joining the team at SF Marketing. Adam's future plans include
world domination and lunch.
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July 2003
SF Marketing is proud to welcome Mr.
Steve Klotz to its sales team, effective August 1st, 2003.
Steve
will service the provinces of Manitoba and Saskatchewan, representing
SFs audio, lighting, DJ, and musical instrument products to
SF dealers in these regions.
Steve Klotz has been involved in the music business for the last
23 years. Raised in Calgary, as early as 1980, he started touring
across Canada and recording with a number of different groups, including
"Steeler", "Fandango" & "The Holey
Cow Trio".
Steve began his career in music retail sales in 1987, while still
touring from time to time. He spent 1 year with St.John's Music,
3 years with Music Factor, 3 years with H.E.L. Music Supplies and
last but not least, 8 years with Axe Music where he managed the
Calgary store for his final 2 years there.
During his career, Steve has gained extensive knowledge in dealing
with school band programs, live & installed sound reinforcement
(both club and church systems), as well as, lighting and the most
modern of recording studio technologies.
Steve believes that his customers are first priority.
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Canadian Music Trade magazine's Supplier
Spotlight on SF Marketing; 25 year in business - by Ryan McLaughlin
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"Im
an entrepreneur, and entrepreneurs are risk takers. Ive
always been a risk taker. I always knew I would have my own
business from a young age. I studied in business school, and
it was just a matter of learning about business and choosing
an industry to be in." Sol Fleising, Founder and
President of SF Marketing, Inc.
A quarter of a century ago Sol Fleising packed up a van with
his wife and hit the road that road has led to the
formation of one of Canadas most successful distributors
of professional audio equipment and musical instruments
SF Marketing.
Cutting his teeth in the industry at another leading distributor
in the early 70s, Fleising relayed, "It was my
first real job out of university, where I was working for
a distributor of musical instruments. I enjoyed the business
and felt like it was a good business to be in. I was hired
as a general manager, hired to run the office, but I realized
that I liked sales I kind of have ants in my pants,
Im an energetic guy and I wasnt made to be an
accountant and sit behind a desk."
After about two and a half years Fleising made the decision
to leave his role with the distributor and head to Québec
City where his wife was attending medical school. Once she
finished school they determined it was time to get out and
see the world (the second such experience for Fleising). "We
got a camper and travelled all over North America, down to
Mexico. Many of my dealers still remember me coming through
in 78 in that camper," he shared.
More... |
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May 2003
SF Marketing Inc. announces the appointment
of Mr. Steve Colpron as Service Manager
Steve
possesses 9 years in the professional audio & lighting industry
and 12 years in management. He started out his career as a foreman
in a bakery while he pursued his education in technical studies.
Steve obtained an electronic technician diploma in 1994 and worked
for Laniel Supérieur as a Technician in the Service Department
for 2 years. He also worked for Kostar and Intellimix Corp as a
Service Manager and Technician for 7 years. He possesses strong
technical knowledge and a professional approach based on providing
good customer service.
Steve can be reached at SF Marketing Inc. at 514-780-2070
ext.
304 or by email at Steve.Colpron@sfm.ca
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SF Marketing makes a big splash at En
Coulisse 2003
En Coulisse 2003 was held in Montreal on March 23-24.
This annual show is becoming one of the largest of its kind in Canada.
Consultants, theatre, audio and lighting professionals from across
the country visit this show to see the latest in sound, lighting
and stage equipment. SF Marketing was proud to be an exhibitor once
again this year. With two dedicated booths, one for professional
audio & lighting equipment, the other for DJ equipment, SF made
a great impact on attendees. Products displayed were from such manufacturers
as, Shure, QSC, Pioneer, Leprecon, Stanton, and SGM. The new Isis
Series and the AcousticDesign series loudspeakers (AD-S82) from
QSC made their Canadian debut at the show. These new products generated
lots of excitement and interest from visitors.

Hugo Larin also presented a 1 hour technical seminar on the latest
SymNet hardware and v3.0 software from Symetrix.
SF's booth was voted the "Best Booth" by show organizers
who based their decision on the design concept and layout of the
booth. SF would like to thank Extension Concepts for their creative
design work with the Lycra screens.
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