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News
April 2008 Italian's technology by SGM Fixtures at Vatican City 
 During the traditional Christmas celebrations that took place last December, three locations were set inside Vatican City and various products of the Italian company SGM were chosen for the lighting rig. The three installations Light contractor Sound D-Light srl performed the three installations; Pat Henry, Lighting designer for the event, used a huge number of SGM fixtures: Genio Mobile, Palco 3, Ribalta, Pilot 2000, Pilot 3000, Synthesis Spot 700. Pat Henry, supported by Luca Domenicucci and Paolo Marcuzzi of Sound D-Light srl as Lighting operators, stated: "We lit the big Christmas tree inside Aula Paolo VI, the back of the same Hall where the huge bronze statue the Resurrection is and the Christmas crib placed outside in St. Peter's Square. I essentially used Ribalta, Palco 3 and Genio fixtures to create the different white and colour hues - mainly violet and blue - both for the backgrounds and to give value to details; this task was performed simply by choosing the right interchangeable optics from time to time. We managed to obtain a good scenic result which brought out the bronze statue of the Resurrection tight behind the Pope. For this purpose, I used 5 Ribalta with 30° asymmetric lens placed on the back as backlights, 1 Genio Mobile with 8° lens inside the sculpture itself, 4 Palco 3 with 25° lens for cuts and to light the back, and 2 Ribalta with elliptical lens and 2 with asymmetric lens for the details on Jesus. The effect was so great that I heard that the Vatican asked to make the installation permanent! As far as the big Christmas tree on the right side of the hall is concerned, I used 4 Ribalta with 8° lens aimed at the highest part of the branches and 5 Palco 3 with 25° lens to light the low portion of the trunk. For the Christmas crib, placed in St. Peter's Square, I used Genio Mobile fixtures with 8° lens both for "diffuse" illumination and for the details of the sculptures. 4 Synthesis Spot 700 with gobos were used to light the background. The projectors were controlled by a SGM Pilot 3000 desk, to control the fixtures dedicated to the illumination of the sculpture, the tree and the crib..." Cabling and management of the locations "All the cabling passed under the crib stage, in such events a clean stage and a flawless installation are paramount...
We chose Pilot 2000s because, in case of voltage drop, it restarts without the need of a direct intervention.
We had no guarantees of a continuous technical assistance, so it was rather important to have every unit set in automatic mode..."
Luca continues: "Both signal and current cabling were placed on the ground. A dmx line served the bronze sculpture, another line served the background (behind the crib),the Christmas crib and the Christmas tree.
In this case, the system was turned on and off by Vatican staff members. As far as the programming of the Pilot 3000 is concerned, it followed these guidelines: In order to obtain very "smooth" changes, crossfade times between cuelists were very long. Informations Title: Christmas at Vatican City Date: December 2007 Nation: Vatican City Lighting designer: Pat Henry Lighting contractor: Sound D-Light srl Lighting operator: Luca Domenicucci - Paolo Marcuzzi Photo by: Antonio Covato SGM equipment: Genio Mobile, Palco 3, Ribalta, Pilot 2000, Pilot 3000, Synthesis Spot 700 August 2007 Leviton’s complete lighting systems provide everything you need to bring your performance to light. From the lamps to the color frames and gels, these are true turn-key systems. With several control packages, there is sure to be a system that’s right for you. Need an eight-light configuration? Just add an expansion kit to your base system and you’re set. It’s the easy, cost-effective way to build just the system you need, when you need it.
April 2007 SF Marketing Inc. is Proud to Welcome Raffi Baltayan as Product Manager for its Lighting Division
Upon graduation, he began working in the lighting industry as a Product Specialist managing specific lines of light bulbs and ballasts for a major Canadian distributor of lighting products in the Industrial/Commercial industry. Complementing his 6 years of technical product knowledge, he moved on to assume a Category Manager position for yet another lighting company in the retail industry, managing brand & product perception for the entire light bulb category. During these 8 years of managing light bulbs in 2 industries, Raffi has had many successes with new product development, expansion into new markets, development of customer relations, and quality assurance to meet established industry standards. At SF Marketing, Raffi will be managing and driving sales of our Professional Lighting brands. Raffi Baltayan can be reached at (514) 780-2070 ext. 2260 or via email at raffi.baltayan@sfm.ca. March 2007 Antari Recognizes SF Marketing Inc. as International Distributor of the Year The annual award recognizes Antari’s top international distributor for its efforts in sales, customer support, and commitment to the Antari brand. Jimmy Katsipis, Lighting Market Manager for SF Marketing, said, “We're proud that Antari has chosen to recognize our accomplishments with this award. Antari is a great partner and we look forward to another successful year for Antari in Canada.”
SF Marketing Appointed New Distributor for Leviton Theatrical Products in Canada “I’m very excited to have SF Marketing represent Leviton theatrical products as we’ve built a strong relationship over the past four years and look forward to our mutual continued success,” said Debbi Albert, National Sales Manager for Leviton’s Lighting Management Systems.
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Raffi Baltayan graduated from Concordia University in 1998, receiving a Bachelor’s degree in Commerce with a major in Marketing and a minor in International Business. 
Antari Lighting and Effects Inc., a leader in manufacturing fog machines and effects fluids, recently recognized SF Marketing Inc. with its Distributor of the Year Award (2006). The award was presented during Antari’s Annual Sales Meeting held in Taiwan by Antari president P.F. Hung. 
Leviton Manufacturing Company is pleased to announce SF Marketing as its new distributor for Leviton’s theatrical products in Canada. SF Marketing will stock Leviton’s full line of theatrical products, including its microprocessor-based controls, stage and display lighting, control consoles and theatrical dimming. With an already established Pro lighting catalog and over 28 years of experience in the industry, SF Marketing will help position Leviton to better serve its dealers and customers throughout Canada. 
Established in 1978, SF Marketing’s rapid growth, financial success, and track record of dedicated service and support to theatrical industry professionals sparked its expansion into a multi-location distributorship with offices in Montreal, Toronto, Halifax, Calgary and Vancouver. SF Marketing is one of the largest theatrical distributors in Canada offering customers a national sales team of 28 full-time, experienced representatives who service its dealer network. Its in-house service department is equipped with state-of-the-art testing equipment as well as a large spare parts inventory. For more information, contact Leviton Manufacturing Co., 59-25 Little Neck Parkway, Little Neck, NY, 11362, Optimized for Explorer4+ and Netscape 4.5+
© SF Marketing Inc. 2007
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