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News Archives 2005November 2005 September 2005 July 2005
June 2005 April 2005
November 2005 When S.F. Marketing acquired its present building in Ville St. Laurent in 1991, the management believed that they would not need to move for at least 25 years. But lo and behold, due to a sizeable and continued growth in business, a change in plans was in order! As of November 2005, S.F Marketing will be moving into its new headquarters near Pierre Trudeau airport in Dorval, nearly tripling its current space. According to Jean-Louis Blanchard, Vice-President of Sales at SF, “Our new facility will obviously improve our operations such that our current level of excellent customer service will reach new heights. A much bigger warehouse with improved processes and logistics will enable us to move more product, faster and more efficiently.” With regards to customer service, SF management will be implementing a detailed and extensive plan to ensure a smooth continuity for customers during the move. As underlined by Sol Fleising, SF’s President, “Small quirks are to be expected here and there for a couple of days but we know our clients will understand the situation. At the end of the day, all of this will be to their benefit for years to come.”
September 2005 St-Jean Happening on the Plains of Abraham: Strategy at Play Axion Sonorisation S É A is a sound reinforcement organisation based in Québec City, Québec. The company provides complete sales and rental services in professional sound, lighting and audiovisual equipment. Axion has been in business for 6 years now and was formed by the merger of Transition and Focus, companies involved in the music business since 1984 and 1992, respectively. Today, 30 professionals form the nucleus of the firm while over 60 freelance technicians are added depending on the day’s challenge. Axion installs and operates their stage designs which can be found across a variety of venues such as the St-Félicien Zoo, the Québec Winter Carnival, hockey arenas, Festivals such as those at Caraquet in New-Brunswick and Carleton in Gaspésie, as well as tours of well-known Quebec performers such as Wilfred le Bouthiller, Richard Séguin, Daniel Lavoie, Lynda Lemay, Daniel Boucher and Jorane. Each year, the concert that culminates Les fêtes de la St-Jean festivities is the most anticipated show of the season in Québec City. It always features the best artists, the audience numbers in tens of thousands and the show is broadcast live on the TQS network. It is not surprising to learn that the event’s producer, La Société des fêtes de la St-Jean, calls upon Axion each time to design and supply sound and lighting equipment for the event. François Corbin, Axion’s president, does not hesitate to say: “For us, this is probably our biggest challenge of the year. When this steamroller starts in April, we’re running flat out until mid-summer!” He adds: “And to have a chance to make it, we need the best equipment available”. So, what is actually found in Axion’s toolbox? Primarily, SGM projectors for lighting and Shure, Eastern Acoustic Works (EAW) and Lake Technology equipment for sound. “When it comes to TV, lighting is of prime importance. We start with a classic base of 120 projectors but the real difference comes from the addition of 24 Giotto 400 and 12 Palcos. We don’t know of any other more reliable projectors than the Giottos and these always seem to add a professional touch to the whole of the show. As for the LED Palco projectors, we were amazed by their power, and their colour palette is practically infinite. The lenses are quite versatile, heavy AC is not a requirement, maintenance cost is minimal, and they’re very efficient and relatively small. Demand for these fixtures has been quite high in our shop since their arrival last spring. We never hesitate to use SGM equipment; what they do, they do better than others and furthermore, in absolute silence” comments François Corbin. In regards to sound, he adds: “Shure microphones have always been the starting point here. For this project, wireless PSM600 and PSM700 are required, 24 to start. This means a lot of antennas in the area and more often than not, only at the last minute do we have an idea of the total picture as more wireless mics and devices are added each day. It’s almost military strategy when it comes to eliminating technical conflicts and Shure products are flexible enough to offer worthwhile solutions. As for sound quality, I guess we can agree that Shure sets the standard.” “Then comes 16 EAW KF730 speaker enclosures and 8 SB730 subwoofer cabinets setup to project sound on a 110 degree angle. Surprisingly, this is more than enough to cover the grounds and the sound is just beautiful. Once sound delays were taken into account and the networking fine-tuned, the executive sound engineer Sylvain Guay was in heaven. Also, I would like to say that the Plains of Abraham is an ideal site to benefit from the usage of the Lake Contour. With our wireless Tablet PC, we could walk around and make numerous adjustments and even revise these once the spectators arrived. The nice thing about Lake devices is that they are the perfect fit to any sound reinforcement system and in a strange way, help you “rediscover” your equipment.” At the end of the day, François believes that “Axion delivered the goods, as we like to say here. Mother Nature was nice to us, the show was fantastic, the sound was great and everybody was happy. This means I can go back to sleep now, but don’t forget to wake me up in April!” July 2005 Axion SÉA, one of Canada’s foremost sound, lighting and multimedia organizations, recently acquired an imposing array of new GIOTTO-400-CMYs manufactured by SGM. Featuring a talented and experienced team, this Québec enterprise has built a solid reputation across the country by selecting groundbreaking products and maintaining high quality standards. More than just a service supplier, Axion SÉA shares the artistic success of any event it supports when working at breaking classic technical boundaries. S.F. Marketing and SGM are very proud to include Axion SÉA in their selective list of Canadian SGM users! Before associating their name with SGM’s, Axion took care in making a series of verifications aimed at testing these devices under prestigious touring duress. After months of trouble-free performance with impressive results, Axion SÉA acknowledged SGM’s superior technology. Pierre Plante, co-founder and Axion’s production manager said, “we had no choice, really. Everybody on these tours from lighting technicians, designers, stage managers and performers had good things to say about SGM devices. The fact that the equipment was so reliable made our decision that much easier.” One of the most heralded Italian manufacturers, SGM has been able to build an enviable reputation in regards to professional lighting equipment. Nowadays, Reggia consoles, Giotto moving heads, and Newton follow-spot projectors are used in a large number of venues by numerous firms around the world. Even more so, PALCO colour-changers are gathering enthusiastic reactions from industry professionals since its recent introduction. At the LDI Convention in Las Vegas, PALCO was awarded “Architextural Lighting Product of the Year”. New products available at SF Marketing! SF Marketing Inc. is proud to have been appointed to distribute Advanced Devices products, including the CLS series of cam-type connectors. Built for reliable service under all conditions with Advanced Devices’ signature integrity of design and quality construction, the CLS series is NEMA 3R and 4 rated for weather-tight construction, CSA and cUS listed 400A/600V and meets 1999 NEC standards for locking connectors. Faster and easier to assemble with simple hand tools, the CLS Series connectors mate with all current standards for locking type connectors. “Advanced Devices brand is synonymous with competitive pricing and personalized customer service,” says SF Marketing’s Lighting Product Specialist Nicolas Comtois. “In addition to offering the CLS series of connectors, other series of products and BATES connectors will be available on request.” SF Marketing Inc., proud sponsor of the Montreal MIAC Express A free bus from Montreal to Toronto for dealers and PAL representatives will be available on Saturday, August 20th and returning Monday, August 22nd. Sponsors for the bus include Roland Canada, D'Addario Canada and SF Marketing Inc., with JAM Industries providing the departure parking lot and cafeteria services for dealers. Approximate times are as follows: Bus departure at 4:00 pm, Saturday, August 20th, at JAM Industries ( 21000 TransCanada Highway, Baie D'Urfe) and arrival at the Toronto Airport Marriott Hotel by 10:00 pm. Departure will be at 4:00 pm, Monday, August 22nd, from the Toronto Airport Marriott Hotel returning to JAM Industries by 10:00 pm. Please fill out this online form to sign up for the 2005 Montreal MIAC Express: LUMI stands out with a new logo! S.F. Marketing Inc, manufacturer and distributor of LUMI products in Canada, recently unveiled a new logo for its brand of lighting products. For many years, LUMI professional products have held a leadership position in the Canadian market. Hundreds of lighting companies, theatres and concert halls have placed their trust in LUMI for their needs in wiring, AC distribution systems, par fixtures and accessories. According to Jean-Louis Blanchard, VP of Sales, "The LUMI brand quickly became synonymous with quality in the Canadian market, and it had thus become necessary to refresh the logo to be more representative of this reality. A decisively modern design, the new logo effectively communicates the image of brand quality and reliability to knowing professionals." ^^ UP ^^SGM in Quebec City: Cool Shades
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