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News Archives 2006December 2006October 2006September 2006June 2006October 2006May 2006March 2006
January 2006
December 2006 SGM and W-DMX Light Up Montreal’s Annual Sports Compact Performance Show SGM is a renowned Italian brand of lighting consoles, dimmers, moving head fixtures, and light effects, while W-DMX is the product of Wireless Solutions AB, a Swedish company whose goal is to produce reliable, compact, and easy-to-use wireless DMX512 solutions for architectural, theatrical and corporate events. Kostar designed and installed the lighting for the GM, Pioneer and Continental Tires booths as well for the main stage where the awards and fashion show were presented. The lighting across the three booths was linked by W-DMX, which was running the moving lights and the dimmers. “The W-DMX worked flawlessly and spanned the entire floor of the Montreal Olympic stadium- an incredibly long space!” commented Adam Feldstain, lighting designer with Kostar. As for using SGM Giotto’s in the 3 booths and Palco’s on the stage, Adam notes that, “in a very demanding industry with a lot of uncertainty, I can always rely on SGM to come in on cue.” At the end of the day, whether used together or independently, SGM and W-DMX products always provide quality, reliable solutions to discriminating installers and lighting designers. Equipment used:
October 2006 Delirium Perfects Fantasy with Wireless DMXUddevalla , Sweden – Wireless Solution Sweden AB plays a key role in Cirque Du Soleil´s extraordinary new touring production, Delirium. W-DMX distributor SAND Network Systems supplied Cirque Du Soleil’s equipment provider Solotech Location Inc. of Montreal with an extensive W-DMX system including 34 BlackBox R-512 Receivers, 11 BlackBox S-1 Transmitters, and 11 BlackBox B-1000 Boosters. The show is a musical and acrobatic presentation of select Cirque Du Soleil songs in an arena format that is quite different from anything seen before. The show is performed with one massive rig, rather than a traditional circus tent. The stage, 130’x20’x50’, intersects the arena and effectively creates an intimate two-sided space that features an impressive line-up of lighting, projection, and motion technology. Like an enormous game of Tetris, each piece of the design requires specific coordination and timing. The show presents huge technical and logistic challenges. It takes twenty-four 18-wheelers just to haul the equipment from arena to arena. There are 145 people on tour, including 45 performers, 75 technicians and 25 management and support personnel, requiring 14 tour buses to transport them all. It takes custom-designed rigging (specifically two special rail bridges) to support 130,000 pounds of equipment above the stage. But the actual performance is what really requires magic. Twenty-seven variable speed motors, provided by Microtrol, are needed to help characters “fly”, including four for the main character, who circles around in a giant balloon during the show. The show features singers floating across the stage, musicians roaming the floor and various performers that walk, sprint, jump, or even fly through each of the scenes. The only way to successfully create these illusions was with wireless technology. Assistant LD Valy Tremblay was responsible for the wireless system and specified a system that includes a large number of custom made RF cables, antenna arrangements, and power options to accommodate this unique project. “W-DMX is my big discovery of the year! I just don't want to use cable anymore! It was so easy to set up and we never had any trouble with them!” he raves. “At first, we used them as a solution for 1000w 12v artistic lights. Those lights are called in the show the ‘luminous swings’. Performers use them as luminous acrobatic rigging equipment. It looks like they are swinging on moving stars!” W-DMX is especially effective for the balloon. Tremblay explains, “We had Bill, a key character that keeps the whole show traveling under his 15-foot balloon. We needed to light up the balloon, and used sixteen Color Kinetics iColor Cove MX Powercores inside with W-DMX units to control them. This was again only possible with W-DMX, since we had power but no data possible traveling with that moving rigged element. Then, we had to add some fixtures in trusses with the bundles already made. What an easy solution to use a W-DMX receiver to control those fixtures!” W-DMX by Wireless Solution Sweden AB is the only system on the market for Wireless DMX that is dual award winning. A complete range of Transmitters, Receivers, Repeaters and Boosters for transmitting wireless DMX data are available for both indoor and outdoor application. The product is suitable for both entertainment as well as architectural lighting application but also for OEM purposes, built inside fixtures and consoles. The word is spreading fast and shows like Delirium are turning to W-DMX again and again to achieve the impossible. Delirium: Technical Data W-DMX Lighting Equipment:
September 2006 SF Marketing Inc. Embraces New Wireless Technology with W-DMX
Wireless Solutions AB provides innovative wireless solutions for the lighting, sound and AV industries. Founded in 2003 by professionals from GSM Digital Mobile and professionals from the lighting industry, the company offers an easy to use, affordable, and professional range of products including their W-DMX range. Designed and produced in Sweden, the award-winning (Plasa 2005 and LDI 2005) W-DMX is becoming an industry standard for reliable solutions in transmitting DMX 512 wireless data. W-DMX is the first range that offers support for wireless transmission of protocols such as: DMX 512, DMX 512A, RDM and ACN. The W-DMX product range is by far the most advanced and easy to use for transmitting and receiving DMX 512 wireless data in safe and encrypted mode. Any fixtures or products that accept and follow the DMX protocol, such as moving lights, dimmers, media servers and special effects can be operated with W-DMX. There are no required settings needed to make the system work; it is a compact, 100% plug-and-play unit that sets up in less than 60 seconds. Designed for both indoor and outdoor use, W-DMX includes products for any professional installation or one-off gig at an arena or theatre. It is also ideal for point-to-point and point-to-multipoint installations. Unlike the W-LAN standard the W-DMX uses Adaptive Frequency Hopping Technology (FHSS), which changes frequency 1000 times per second and jumps only to channels that are not used by other W-LAN and/or any other products on the 2,45 GHz band. This together with TDMA (Time Division Multiple Access) gives users the guarantee of a much safer technology without interference. SF Marketing looks forward to a bright future with Wireless Solutions AB as their W-DMX will also support other manufacturer’s protocols such as: ETC, Dali, ACN-Lite, Art-Net, ETCNET2, StraNd ShowNet, AVAB IPX and Compulite Net. The product will also be available for controlling and sending/receiving professional quality data for Audio as well as Video. Stay tuned for news on upcoming W-DMX seminars given this Fall by SF Marketing! W-DMX will be available Fall 2006 through SF Marketing Inc. August 2006 SGM LIGHTS UP QUEBEC CITY’S ST-JEAN CELEBRATION
Italian brand SGM’s lighting products comprised some of the most important tools that AXION SÉA uses to make it all work. “When talking about shows that are broadcast on TV, lighting is key,” comments Chouinard. “Our basic setup consists of more than 240 conventional projectors, but the real difference is made with the addition of 12 SGM Giotto Spot 400’ CMY’s and 4 SGM Synthesis Spot 700’s. The Giottos are amongst the most reliable products in our rental inventory, and bringing in the Synthesis projectors this year made a huge difference when it came to the quality of the textures. We are extremely happy with the results that these projectors have given us in terms of the level of various animation possibilities they offer.” Hubert Gagnon, programmer in charge of the event’s projectors, explains, “The Synthesis projectors were used to create lighting effects in order to add another dimension in the visual space above the artists. The sheer power and animation effects of SGM’s Synthesis allowed us to obtain incredible results when it came to the TV image.” At the end of the day, Martin Chouinard adds, “Once again AXION SÉA, with the help of SGM fixtures, delivered a quality show that was over and above the standards that our clients were looking for. See you next year!” June 2006 Gulfstream Park & SGM
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Kostar, a sound and lighting installation company from Montreal, used SGM lighting and W-DMX Wireless Solution products in its mandate to light various sites at the annual Montreal Sports Compact Performance show this past October. This modified auto show celebrated its 7 th anniversary this year and hosted some of North America’s top show vehicles, the hottest models, a Rocawear sponsored stage show, as well as the biggest corporate names in the automotive industry.
SF Marketing Inc. is pleased to announce it has been appointed as the exclusive distributor of Wireless Solutions AB wireless transmission products for Canada.
Every year, the concert that culminates Quebec City’s national holiday festivities is the most anticipated show of the season. It always features renowned artists, over 250,000 spectators, and is broadcast live on the TQS network. With a show of this magnitude, it is not surprising to learn that the event’s producers, La Société des Fêtes de la St-Jean and TÉLÉ-VISION, call upon AXION SÉA time after time to design and supply sound, lighting and projection equipment for the event which took place this past June 23 rd at Quebec City’s Plaines d’Abraham. Martin Chouinard, AXION’s rental manager, does not hesitate to say, “This is probably our greatest challenge of the year. This project represents more than four months of preparation. The fact that this is such an important show and that it is broadcast live on television leaves little margin for error.” Chouinard adds, “And, to be successful, we need the best tools.”
Pierre Plante says, “SGM devices really delivered for us. They’re tough and reliable in every way. I’d like to add that we’ve been quite surprised with the actual power found in the small Giotto 400’s and the brightness projected from the Palco’s makes it hard to believe it’s an LED fixture. These projectors will surely be part of our future designs. Also, Canadian distributor S.F. Marketing’s support is outstanding and we really appreciated the time and effort of their representative Claude Rivard in putting all of this together for us these last few months. SF is a solid organization and surely a great example to follow.” 
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